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Limitless perfection

Swarovski is an Austrian company that was founded in 1949. It specializes in the development and production of optical instruments with a wide range and the highest precision. It has a permanent place in the premium segment of the market. For demanding users, Swarovski is often the first choice. This is logical, because Swarovski binoculars, telescopes, rifle scopes and optical instruments have amply proven their quality, functionality and durability over the past half century. The success of Swarovski is based on the innovative power, quality and intrinsic value of its products and their functional and aesthetic design.


Passion for nature is an essential part of the company's philosophy and is reflected, among other things, in environmentally friendly production. In addition, Swarovski makes structural and long-term investments in nature conservation projects. The company's turnover in 2017 was 146.3 million euros with an export ratio of 91%. The company has approximately 950 employees.


As a family business firmly rooted in Tyrol, an area of exceptional beauty, SWAROVSKI OPTIK sees it as its duty to take good care of the environment, protect nature and protect biodiversity. Our love of nature has inspired us for more than 60 years. Our goal is to help people love nature. Our own position on the hunt is important to us and part of who we are. This approach is also important for a direct and authentic contact with our customer and is the key to our success since the founding of the company.

We see hunting as a responsible activity in harmony with nature, as long as it is carried out correctly and in a wide variety of ways. Swarovski likes to support such hunts with good optical products.


Swarovski has many different binoculars in its range: each with their own design and characteristics. From the Habicht 7 x 42 (a lightweight viewer with a traditional look) to the EL42 (a viewer that offers good results both during the day and at dusk). The optical HD system in the SLC binoculars produces an extremely high contrast image with natural colours and razor-sharp contours. This allows you to identify crucial details even better when hunting at dusk. More viewing comfort and a safe grip ensure comfortable observation with Swarovski binoculars and especially relaxing while hunting. This also prevents fatigue during prolonged observation.