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With love for nature

The brand Fjällräven was born from the vision of one man and his vision to make nature accessible to more people. Åke Nordin was born in 1936 in Örnsköldsvik on the Swedish coast. The combination of rolling hills, deep forests and sheltered coastline was his perfect playground. There also arose the idea to make a backpack that was easier to handle than traditional backpacks, but also comfortable on his back sat. With his mother's sewing machine and his father's tools, Åke created a backpack with wooden frames in his basement. Ten years later, in 1960 in the same basement, Åke founded Fjällräven and sold his first product: a backpack with an aluminium frame.


During the 1960s and 1970s, Fjällräven's range expanded considerably, with tents, sleeping bags, jackets and trousers. The Greenland jacket, the Expedition Down Jacket and the iconic Kånken backpack proved to be decisive products. Almost every Swede, from enthusiastic hiker to enthusiastic nature lover, wears and trusts Fjällräven. As a true Sweden, we focus on simplicity and feasibility and work with the greatest respect for the environment and nature.


We develop functional, durable and timeless outdoor equipment. Be responsible for nature, animals and people. We want to inspire and stimulate interest in the outdoors.  That is our mission. We want our products to make you feel safe and at home in the open air, now and in the future. We want to be a reliable companion on your travels and adventures. That's why we develop and create sustainable and functional designs. We do not pursue short-term goals. We do not follow trends or compromise on quality. Our future and the future of nature are intertwined. That's why we are

Always looking for innovative and sustainable solutions. For example, the use of recycled and organic materials, PFC-free impregnation and products that can be worn for generations. Fjällräven's collection includes outerwear, trekking clothing, tents, backpacks, sweaters, t-shirts and tops and trekking tights.